Hoya's new UX (for 'user experience') series is designed for entry level users who require filters at an affordable price. These filters provide high quality standards with basic and contemporary functions, and offer users better individual experiences through all the activities connected with photography.

Though not visible to the naked eye, UV rays may affect the image when shooting in locations like seaside or mountainous environments, resulting in blurred contours or faded and whitish images.

This UX UV filter can suppress the UV spectrum contained in daylight that mainly causes these poor effects in images, thereby assuring more vivid images with increased sharpness and clarity. This filter can be used with both film and digital cameras. In addition, by keeping it constantly attached, this filter serves as everyday lens protection.